Bleu Series – Island (120ml)

About FOGG

FOGG is a product of Vini Cosmetics with a punch tagline of “without
gas body spray” and “again finished”. It came with a basic USP of long
lasting fragrance and guaranteeing 800 sprays for a single FOGG bottle.
Businesses are successful if they prioritize consumer behavior and
innovation. When all the Deodorants brands were coming with the same
type of product, Vini cosmetics came up with a different type of
product, a liquid based product instead of gas. FOGG understood this
human behavior and delivered a product in Indian market with
demonstrating this product with only liquid and no gas. FOGG, on the
other hand was concentrating on more fragrances by keeping an image of
cool and iconic brand.